Transmediacreatives

More About TMC

We are a team of creatives with a shared interest in leveraging media technology to help companies extend their brand. Our passion is rooted in the creation of interconnected stories that draw attention to a brand in unexpected ways.

“Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels, or adaptations.” – Wikipedia

Frequently Asked Questions

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How can transmedia storytelling help my brand grow?

“I believe that the age of the 30-second spot and interruption marketing is just about over. It’s so easy now to skip over TV commercials with our DVRs, block online banner ads, and tune out the pitches being thrown at us constantly. Our challenge as marketers is to figure out how to integrate our products and brands—in my case, healthy and pro-social behaviors—into the content to which people want to pay attention. In many cases, that’s some form of entertainment, whether product placement on a favorite television show or your own original compelling content that makes people want to give you their most valuable commodity—their time and attention.”— Nedra Kline Weinreich

— View and Download full article here

Absolutely. Regardless of the industry you work in, as long as you need to engage the public to do business, transmedia can help extend your brand. If you have a message to share, a vision that needs more exposure, or an image to build, multi-media is vital to your business. Transmedia takes advantage of what now exists to create opportunities for increased revenues.
The best thing you can do is arrange a meeting with TMC to explore your needs. Here’s a link to a article sharing how transmedia storytelling helped

— Chipotle transmedia video shown here

Projects can take anywhere from a few weeks to a year, and sometimes longer, depending on its needs and the role TMC takes in bringing the project to fruition. Projects have independant needs and this generally determines the length of the project.

Transmedia storytelling is coming into its own, and more businesses are embracing the idea. The concept was originally developed in the film industry and is now growing across many other industry segments. While it’s common to transmediate film products, businesses are learning they can also benefit from leveraging the transmedia concept. Simply put, there is enough room and opportunity for all brands to transmediate and grow.

Absolutely. Because of our low overhead and the way we collaborate with other professionals, we are able to meet you where you are and develop a solution that takes your budget and timeline into consideration.

This is a question many businesses ask. A consistent messaging effort, great keywords, and an appealing website all work together to raise your ranking. Additional, businesses need to have routine marketing to help propel their brand We want you to succeed and are here to answer questions you may have.

Over 20 Years Of:

Technical

PROWESS

Innovative

IDEAS

Winning

ATTITUDES

In one of his greatest remarks, Dale Carnegie said: ‘You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.’

Be Interested In People

Whether you are a 501(c)3 non-profit or a for profit business; whether you are just getting started or a mature business, getting recognition can make the difference between meeting a goal or having to work harder.

Get More Recognition

Make the customer the hero of your story.” That’s the central idea of marketer Ann Handley. Her suggestions to do this including content curation, user-generated content and using social media to tell bigger stories.

Transmediate and Grow

In 1895, John Deere launched a magazine to provide information to farmers on how to become more profitable. The magazine is still in circulation today, reaching 1.5 million readers in 40 countries in 12 different languages. Helping your audience grow and improve is always in fashion.

Educate Your Audience

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