Everything starts with your online presence, and we know how important it is to stay connected to your audience. Whether you have a simple question about a new feature or you need partial support, we are here for you.
We are a team of creatives with a shared interest in leveraging media technology to help companies extend their brand. Our passion is rooted in the creation of interconnected stories that draw attention to a brand in unexpected ways.
"Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels, or adaptations." - Wikipedia
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"Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying. Like a giant puzzle, each piece also contributes to a larger narrative. The process is cumulative and each piece adds richness and detail to the story world, such as character backstories and secondary plotlines.Transmedia storytelling is fully participatory. The audience becomes actively involved, elevated to social and creative collaborators. They become stakeholders in the transmedia experience alongside the brand or cause. The unfolding story design creates the motivation to engage with other participants, seek out other parts of the story, and contribute to the narrative by adding content. Transmedia stories can be simple, across a few low-tech media platforms or break down the barriers between the story and reality by bringing the narrative out into the real world, in the form of complex and exciting alternative reality games (ARGs), where participants engage with narrative elements and characters using real world locations as part of the storyworld."
-- Dr. Pamela Rutledge
Why should I use transmedia?
Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.
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